Sports Teams And Brands Alter Logos to Mark World Wildlife Day

Aston Villa, Wolverhampton Wanderers and West Bromich Albion have altered their club badges in order to raise awareness and higlight the increasing loss of wildlife around the world on World Wildlife Day in conjuction with World Wildlife Fund (WWF). – By Madellene Kalunda.

The three Premier League teams: Aston Villa’s lion, West Brom’s throstle and Wolves’ wolf have been removed from the badges to mark World Wildlife Day this year.

The teams are among a number of sports teams and brands removing nature from their logos in order to highlight the dramatic loss of biodiversity globally and the social and economic risks it brings.

Brentford, Coventry and Middlesbrough are also said to be taking part, while Italian club Roma will lose the Capitoline Wolf from their emblem.

Felicity Glennie Holmes, executive director of communications and marketing at WWF International said, “We want to show what a world without nature would look like because, in less than 50 years, human activity has resulted in wildlife populations plummeting by an average of 68 per cent and with every part of nature that we extinguish, we lose another important link to human and planetary health.”

“Globally, we need to reverse our direction and start restoring nature. We need governments around the world to seize the opportunities this year to take action, so that we avert the risk of nature disappearing for good and our natural world thrives.”

Mammals, birds, amphibians, reptiles and fish have suffered a two-thirds decline in their population in less than half a century, according to WWF’s Living Planet Report 2020.

These losses would take decades to reverse, resulting in a planet that cannot support current and future generations of people.