Meta’s new social media platform, Threads, experienced rapid initial growth with 100 million user account openings in under a week.
However, after the launch, the number of daily active users had dropped significantly.
Additionally, the time spent on the app has decreased.
Data showed a decline from 25.4 million active users to 23.6 million.
Also, the engagement time dropped from around 21 minutes to just over 6 minutes in the US.
A similar trend was observed in the UK.
The apparent decrease in adoption and retention rates was attributed to the app lacking a unique selling proposition, with much of its content being recycled from Twitter.
