Why Burna Boy’s Grammy Award is a ‘big win for Africa’ and its music stars

Nigerian Afrobeats singer, Burna Boy, won the Best Global Music Album for his album ‘Twice As Tall’ at the Grammy Awards ceremony held Sunday. Industry analysts says it signals that the Afrobeats genre has come to stay.

It was second time lucky for Afrobeats star Burna Boy who landed a Grammy award for his album ‘Twice As Tall’ at the ceremony held on Sunday.

As he accepted the Best Global Music Album award from his home in Lagos, Nigeria, Burna, 29, declared: “This is a big win for my generation of Africans all over the world. “

Abidoye, a Nigerian music business executive, told CNN Monday that Burna Boy’s Grammy win is indeed a big win for Africa.

“The Grammy is the biggest award globally that people recognize and most musicians look up to. . . with this win, African music — Afrobeats is here to stay as an acceptable genre of music,” said Abidoye, who is Executive Vice President at Nigerian record label Chocolate City.

Talent manager, Kimani Moore, told CNN that Burna Boy’s win will inspire other African artistes to create projects that appeal to global audiences.

“He has set the pace. . . for the longest time, we (Africans) are seen on the same level as everybody else,” Moore said, adding that Burna Boy has “taken Afrobeats to the world. “