Samsung and Apple are succeeding and making headway in a global market that contracted by 11% in 2022. Xiaomi, Oppo, and Vivo, their Top 5 competitors, are all lagging behind.
Which companies were able to sell the most in the smartphone market in 2022? There’s not much of a surprise.
The three winners are the same as they were the previous year, according to analysis firm Canalys, which bases its findings on the number of phones supplied by factories worldwide.
The top three are Samsung, Apple, and Xiaomi. Then we have Oppo and Vivo completing the top 5.
If the rankings have not changed, the numbers show that the top two consistently dominate.
Samsung rises from 20 to 22% and Apple from 17 to 19%, while Xiaomi drops from 14 to 13% and Oppo and Vivo drop to 9% of global sales.
It would be easy to assume that the two giants in the front had won everything, but the situation is more complicated than that. In 2022, shipments of smartphones dropped drastically by 11% to fewer than 1.2 billion.
Given that the iPhone release timetable has made it common knowledge that Apple often leads the fourth quarter, it should also be emphasized that Apple is having an extraordinary end to the year.
With 23% of the market share in 2020 and 2021, the Apple brand ultimately took the top spot with 25% of sales this year.
In the fourth quarter, Samsung increased from 19 to 20%, continuing its upward trajectory, much like Oppo, which came in at number four and improved from 9 to 10%. Vivo continues to have 8% of sales, while Xiaomi narrowly holds onto third place with 11%.
