The Kenya Film Classification Board (KFCB) Chief Executive Officer, Dr Ezekiel Mutua, has pledged the Board’s support towards youths talent identification and nurturing in the Coastal region as well as other parts of the country.

Speaking during a meeting with officials and members of the Coastal Region Filmmakers Association at the Swahili Pot Hub in Mombasa County on Thursday, Dr Mutua said that KFCB is committed to identifying and nurturing talents as well creating a facilitative environment for creatives to showcase their diverse art.

“As a Board, we are committed to identifying and nurturing talent among the youth through our Sinema Mashinani initiative with the aim of creating employment opportunities at the grassroots level across the country in line with the Presidential Big Four Agenda,” Dr Mutua said.

The KFCB CEO noted that there are many untold stories from the Coastal region which he said can be turned into film. “We can focus on films that speak about human values and make money,” he observed, adding that content does not have to be dirty/vulgar/obscene to sell or entertain.

He observed that the idea of content regulation is not meant to stifle creativity, stating that KFCB is keen on creating an environment where creatives can monetize their content for socio-economic empowerment.

Dr Mutua further observed that the Board is working on a Post-Covid-19 Business Continuity Strategy aimed at cushioning the creative industry against the devastating effects caused by the Covid-19 pandemic.

While touring the Swahili Pot Hub, an incubation center in Mombasa County aimed at providing creative youths in the Coastal area with a facility to explore their talents in innovation, technology and the arts, Dr Mutua pledged support for the center.

He lauded the center’s management for spearheading creativity and creating an environment for the youth to showcase their talents.

The KFCB CEO indicated that the Board will work with the Swahili Pot Hub management to identify and nurture talent and empower the youth with equipment and skills to further their talents as well as monetize their craft.

During the tour at the Swahili Pot Hub, Dr Mutua was in company of the KFCB Coast regional Manager Mr Bonventure Kioko and the Board’s senior managers.

Swahili Pot Hub Board chairperson, Mr Mahmoud Noor, and the Creative Director, Ms Stephanie Maseki, among other key guests were present at the event.