According to the Kenya Private Sector Alliance, a peaceful and credible election is critical for Kenya’s socio-economic growth.
Mkenya Daima Chair Vimal Shah is urging the business community to participate in the peace pledge campaign aimed at maintaining investor confidence ahead of the August elections in order to alleviate the jitters that are already present.
The aftermath of the 2007/2008 post-election violence left a trail of not only death but also losses in the millions of shillings, threatening to cripple the economy.
The tourism industry bore the brunt of travel advisories from traditional source markets.
The Mkenya Daima initiative’s peace pledge campaign brings together politicians, business leaders, and government officials.
The business community is urging institutions charged with regulating and monitoring the elections to ensure credibility and peace.
Shah further emphasized on the need to diversify the country’s investment portfolio so as to boost direct investments.
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