Online webstore Jumia fires its staff due to loses

Jumia Kenya has fired about six percent of its employees and shut down its travel agency business, Jumia Travel, transferring its operations to booking portal Travelstart.

Jumia Travel had offices in six countries with Africa and this includes Dar es Salaam, Abidjan, and Lagos.

This comes days after it shut operations in three countries which are Cameroon, Tanzania, and Rwanda.

 “After careful consideration, we have made the difficult decision to undergo some headcount reductions across our business verticals and geographies,” Jumia’s local office said in a statement.

“While decisions like these are always difficult, we need to put our focus and resources where they can bring the best value and help Jumia thrive. We are supporting all impacted employees during this period of transition.”

Jumia says it will continue to balance growth with profitability, adding that it will seek to focus on more promising markets that can help it reverse its losses and through its portfolio review they have several initiatives aimed at enhancing their business and allocating resources and talent in areas that will bring growth.