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Samsung soars clear of Apple’s iPhone and Huawei in Smartphone sales

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Huawei registered the highest growth rate in smartphone shipments in the third quarter of 2019, growing by 29%, according to a report by research firm Canalys.

According to Smart 24, the largest Chinese smartphone maker recovers from the reduced sales after being subject to the US Entity List ruling in the second quarter of this year.

According to the report, Huawei’s increased to 66.8 million. 

The report says Huawei sold most of its phones to its home market, China.

“Its strength was underpinned by rampant performance in China (see ‘Huawei grows 66% in China smartphone market at the expense of competition’),” says the report, “but it also improved its fortunes in many overseas markets where volume increased sequentially from 21.5 million in Q2 to 25.3 million in Q3, as many distributors and operators resumed procurement for Huawei smartphones which had been paused in Q2.”


According to Ben Stantion, an analyst with Canalys, Huawei troubles are not yet over, considering most sales were from phones that were not subject to the Entity List.

“Huawei is not out of the woods yet,” said Stanton. “Its shipments overseas in Q3 were focused on pre-Entity List models, with P30 Lite its best shipper, at close to three million units. Huawei does have the potential to rapidly bring GMS to its devices if the political situation changes, but time is not on its side. It is nearing the launch timeframe for new Y-series and P-series devices in early 2020.”

The total smartphone shipments in Q3 2019 hit 352.4 million units, an increase from 348.9 million units recorded a similar period last year.

Of the top smartphone makers, it’s Apple that lost market share.

Latest flagship mobile phones sold by the three top Mobilephone brands respectively; iPhone 11 Pro, Huawei Mate 30 Pro, Samsung Note 10+

“Apple, in third place, shipped 43.5 million units, a decline of 7%, caused mainly by the weak performance of iPhone XR, XS and XS Max in the leadup to its September launch event. However, this number was higher than it could have been, as Apple launched three iPhones in September for the first time ever,” says the report.

Apple sold 43.5 million smartphones.

Samsung shipped 78.9 million devices topping the list and growing at 11%, “as its strategy to sacrifice operating profit in pursuit of market share gained traction.”

Samsung, which owns 22.4% of the market,  acknowledged the growth in its smartphone business over strong Galaxy Note 10 sales, followed by the Galaxy A series phones.

Xiaomi and Oppo completed the top five vendors, shipping 32.5 million and 32.0 million units respectively.

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