WhatsApp has vowed to clamp down on the abuse of its business features for bulk messaging using legal procedures.
The massive 300 Million- user base gave rise to a business opportunity for the Facebook-owned company, leading to the development of the WhatsApp Business app and the WhatsApp Business API.
WhatsApp’s business application and API can be used by businesses to manage customer relationships and communication as well as promote products and discounts. However, having a direct line to consumers can also open up a pathway to abuse.
WhatsApp wants to clamp down on bulk and automated messaging — both of which can be extremely irritating to consumers and are a violation of WhatsApp Terms of Service.
“WhatsApp will take legal action against those we determine are engaged in or assisting others in abuse that violates our Terms of Service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform,” the firm says.
“Nothing in this announcement limits WhatsApp’s right to enforce its Terms using technology, such as banning accounts based on machine-learning classifiers, and WhatsApp will continue to do so.”