Throughout the pandemic, YouTube has been one of Google’s key sources of revenue, with individuals confined at home watching videos a lot more.Â
The increase in revenue from the service has proven to be a double-edged sword; the corporation must make increasing efforts to keep the bar set high.
The biggest setback in Google’s latest quarterly report was YouTube, where advertising revenue increased by only 4.8 % year on year, reaching $7.3 billion instead of the $7.52 billion projected by experts.
This is YouTube’s slowest growth rate since its owner, Alphabet, began increasing sales in the 4th quarter of 2019.
Growth was 84 % last year, but only 5.8 % in 2020, as marketers lowered promotion costs due to the epidemic.
