According to the Wall Street Journal, Google CEO Sundar Pichai has announced that the company will incorporate artificial intelligence (AI) into its search engine.
Google’s decision to incorporate artificial intelligence into its widely used search tools demonstrates the competition it faces from OpenAI’s ChatGPT and others.
AI advancements, according to Mr. Pichai, would improve Google’s ability to respond to a wide range of search queries.
However, Mr Pichai, according to the outlet, denied that chatbots posed a threat to Google’s search business, which accounts for more than half of parent company Alphabet Inc’s revenue. “If anything, the opportunity space is larger than before,” the CEO said in the interview.
The tech giant will now try to improve user experience on its search engine using the technology.
“Will people be able to ask questions to Google and engage with LLMs in the context of search? Absolutely,” Mr Pichai told WSJ.
In addition to investor pressure to cut costs, Mr Pichai is grappling with one of the largest threats to Google’s main business in years as Microsoft recently rolled out its enhanced version of the Bing search engine which is now powered by ChatGPT.
