Amazon is taking legal action against the administrators of more than 10,000 Facebook groups, the BBC has learned.
It claims that the organizations are creating phony reviews for the US, UK, Germany, France, Italy, Spain, and Japan markets on Amazon.com.
The tech behemoth claims that the organizations offer cash or free goods in exchange for Amazon reviews.
One of the groups, which Facebook’s parent company Meta erased earlier this year, had 43,000 members.
The phrase was “Amazon Product Review.”
The administrators would issue refunds once the group members had made the necessary purchases and submitted their reviews for the products. There were many different products involved, such as tripods for cameras and automobile stereos.
Large numbers of reviews, especially positive ones, boost sellers’ visibility on Amazon’s platforms – as well as placing them higher up on search engine results.
Amazon sellers can legitimately pay for services that promise to boost their ratings online, without necessarily knowing that this will be carried out in the form of fake reviews.
