Big win for Kiss FM presenter Felix Odiwour famously known as Jalango as he ranked top influencer in Kenya by a survey done by Geo-poll.
The Survey which was conducted in the last week of July 2020 via mobile application mode by targeting a random sample of 2,615 Geo Poll App users in Kenya and Nigeria noted that , journalists and media personalities were found to be the most believable types of influencers, followed by industry experts and celebrities such as musicians and actors.
“In influencer marketing, everything rests on if influencers and their reviews or recommendations can be trusted. This trust is the premise for the growth of influencer marketing, as people tend to believe the voices of people they know or like more than the brand owners,” Geopoll observed.
The research firm found that lifestyle, fashion, and technology influencers were the most popular categories of influencers with Facebook being the most popular social network in Kenya at 85%, YouTube (73%) and Instagram (63%) closing out the top three in Kenya.
On average, an impressive 69% of respondents in Kenya stated they have been directly influenced to make purchase decisions by influencers’ recommendations. A further 32% said influencer reviews had contributed to their purchase decisions to some extent.
“Influencers with relevant content continue to have a strong following as they win and retain consumer trust, which ultimately impacts purchasing decisions. Social media influencers who are trusted and followed by consumers still play an important role in affecting their purchasing decisions,” Geopoll noted.
Other personalities who ranked top in the report include Njugush the comedian in second place, followed by Comedian Eric Omondi was ranked third and Musician Size 8 came in fourth with former K24 TV anchor Betty Kyalo closing of the top five.
The research firm found that lifestyle, fashion, and technology influencers were the most popular categories of influencers with Facebook being the most popular social network in Kenya at 85%, YouTube (73%) and Instagram (63%) closing out the top three in Kenya.
On average, an impressive 69% of respondents in Kenya stated they have been directly influenced to make purchase decisions by influencers’ recommendations. A further 32% said influencer reviews had contributed to their purchase decisions to some extent.
“Influencers with relevant content continue to have a strong following as they win and retain consumer trust, which ultimately impacts purchasing decisions. Social media influencers who are trusted and followed by consumers still play an important role in affecting their purchasing decisions,” Geopoll noted.
Other personalities who ranked top in the report include Njugush the comedian in second place, followed by Comedian Eric Omondi was ranked third and Musician Size 8 came in fourth with former K24 TV anchor Betty Kyalo closing of the top five.
