Top mobile brands report losses, as underdogs Xiaomi, Vivo rise to claim top market share

As Huawei mobile prepare to launch its latest flagship Huawei nova7i later this month, market share dynamics are bound to take a new shape with the entry of Xiaomi and Vivo into the African markets.- By Gerald Gekara

According to a new report from the International Data Corporation (IDC), worldwide smartphone shipments have declined to 11.7% year-on-year in the first quarter of 2020 (Q1 2020).

A total of 275.8 million smartphones were sold in Q1 2020, with many fingers pointing to the Coronavirus pandemic that resulted in lock-downs in nearly half of the world.

‘Big fish’ companies are more concerned of the rise in purchases of newer smartphone brands; Xiaomi and Vivo, who’s market shares have been steadily climbing.

For instance, Samsung dominated the market with 58.3 million smartphones shipped in Q1 2020, regaining its top position with a 21.1% share from its android rival Huawei.

Huawei dropped to second place with a 17.8% share while Apple inc. slipped to third place, with a 13.3% market share, after 36.7 million units sold in the first quarter.

Xiaomi on the other hand came charging at 4th place, surpassing 10% market share for the first time, after reporting a 6.1% growth in units sold. Vivo edged out other dominant brands to rake in a solid 9% market share and 7% year-over-year growth rate.

With both companies ridiculed for their humble beginnings, cloning iPhone and Samsung devices, tech wizzes have signaled that the mobile market take over maybe in the horizon.

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