As Huawei mobile prepare to launch its latest flagship Huawei nova7i later this month, market share dynamics are bound to take a new shape with the entry of Xiaomi and Vivo into the African markets.- By Gerald Gekara
According to a new report from the International Data Corporation (IDC), worldwide smartphone shipments have declined to 11.7% year-on-year in the first quarter of 2020 (Q1 2020).
A total of 275.8 million smartphones were sold in Q1 2020, with many fingers pointing to the Coronavirus pandemic that resulted in lock-downs in nearly half of the world.
‘Big fish’ companies are more concerned of the rise in purchases of newer smartphone brands; Xiaomi and Vivo, who’s market shares have been steadily climbing.
For instance, Samsung dominated the market with 58.3 million smartphones shipped in Q1 2020, regaining its top position with a 21.1% share from its android rival Huawei.
Huawei dropped to second place with a 17.8% share while Apple inc. slipped to third place, with a 13.3% market share, after 36.7 million units sold in the first quarter.
Xiaomi on the other hand came charging at 4th place, surpassing 10% market share for the first time, after reporting a 6.1% growth in units sold. Vivo edged out other dominant brands to rake in a solid 9% market share and 7% year-over-year growth rate.
With both companies ridiculed for their humble beginnings, cloning iPhone and Samsung devices, tech wizzes have signaled that the mobile market take over maybe in the horizon.
